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Photography Priority System

Click’s Photography Priorities: Making Every Shot Count At Click, we follow a proven system to prioritise what matters most in every room. This ensures that your property is shown at its very best, highlighting key selling points while capturing a sense of space and flow.

Our Philosophy

  • Purpose-Driven Photography: The sole aim of our photography is to enable our clients to market their properties for sale or letting with content that is unmissable.

  • Attracting Viewings: We focus on showcasing the property’s key selling points that would encourage someone to take action and book a viewing.

  • Industry Alignment: The limitation of using landscape images on portals like Rightmove and Zoopla, means we focus on ensuring our images are optimised for these platforms.

Note: Rightmove recommends using 8-10 images per listing to optimise performance. This makes it essential to showcase as much of the property as possible in each image we capture and means even our Core Package offers additional images should they been needed.

Photography Priorities

  1. Showcase Natural Light and Views
    Natural light enhances the sense of space and makes rooms feel brighter and more inviting. Windows and views are essential features that connect the interior to the exterior surroundings.

    • Why This Matters to You
      Bright, well lit rooms attract more attention online, making the property stand out. Highlighting windows and scenic views establishes a connection to the surroundings, whether it’s a garden, cityscape, or countryside.

    • How We Do It
      Our photographers position the camera to ensure windows are visible but balanced. We emphasise views that add value, such as gardens or cityscapes, to maximise appeal.

  2. Highlight Valuable Features
    Unique fixed assets like period fireplaces, original woodwork, and built in cabinetry are significant selling points that elevate a property’s marketability.

    • Why This Matters to You
      These features differentiate your property from others on the market and are viewed as valuable, enduring assets by buyers and renters alike.

    • How We Do It
      We make fixed assets the focal point of the room, using symmetry and artistic angles to emphasise standout details. In luxury properties, these features are captured to showcase craftsmanship and value.

  3. Maximise the Feeling of Space
    Spacious photos help potential buyers or renters visualise the layout of the property and its flow.

    • Why This Matters to You
      Well-framed photos that convey depth and layout attract online viewers and enable estate agents to highlight the property’s functionality.

    • How We Do It
      We use wide-angle lenses sparingly to avoid distortion while maximising depth. Including doorways and adjoining spaces helps illustrate room connections and flow.

  4. Incorporate Storage Solutions
    Built in wardrobes, cupboards, and shelving are practical features, especially valued in the rental market.

    • Why This Matters to You
      Practical storage solutions add significant value to a property and appeal to buyers or renters seeking functional spaces.

    • How We Do It
      We highlight built in storage, ensuring it is tidy and visually appealing. Storage spaces are photographed closed unless specifically requested, maintaining a professional look.

  5. Balance Aesthetic and Function
    Each photo should strike the right balance between showing style and practicality, creating a polished and aspirational impression.

    • Why This Matters to You
      Beautiful, well composed photos elevate marketing materials, attracting more interest and setting a high standard for your property listing.

    • How We Do It
      Our photographers evaluate each room from multiple angles, selecting the best perspective to showcase both space and functionality. We ensure the visuals are free from clutter, distractions, or reflections.

Looking for something different to our priority system? Let us know when you book and we can ensure our photographers adjust their capture process to meet your expectations

What Makes Click Different?

  • Strategic Visuals: Our approach ensures that every photo aligns with the client’s marketing goals, maximising the property’s appeal to potential buyers or tenants.

  • Tailored Expertise: By combining a structured priority system with the flexibility to adapt to unique properties, we deliver photos that stand out in the competitive property market.

  • Client-Centric Philosophy: We collaborate closely with estate agents, tailoring our services to their specific needs and delivering results that drive viewings and sales.


 

Contact Us

If you have any questions about our Photography Priority System or need to discuss your booking, our team is here to help.