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Photo, Floorplan, Video & Editing Preferences at Click

At Click, we offer a curated approach to property marketing that aligns with your brand. Our default preferences ensure high-quality and consistent output, while additional preferences allow you to customise your content further. This article outlines our default settings, common additional requests, and how to request adjustments.

Why We Use Preferences at Click

At Click, we understand that estate agents and property professionals want the expertise and personal touch of an independent photographer while also benefiting from the availability and efficiency of a larger supplier. Our preference system is designed to offer the best of both worlds, ensuring consistency, quality, and a tailored experience.

How Preferences Help You

  • Bespoke Yet Scalable: By defining your preferences, we ensure that every shoot reflects your brand’s unique aesthetic, no matter which contractor is capturing the property.

  • Consistency Across Listings: Whether you’re marketing a single property or hundreds, your portfolio will maintain a uniform, high-quality appearance.

  • Efficiency Without Compromise: Our photographers follow set guidelines while also adapting to specific requests, allowing us to maintain high standards across all jobs.

  • Adaptability to Market Needs: As property trends shift, your preferences can evolve. We offer the ability to update your global preferences as needed to stay ahead of industry expectations.

Default Preferences at Click

Photo Preferences

Our default photo settings are designed for clarity, consistency, and engagement, ensuring each listing stands out.

  • Shot Composition: We capture wide-angle 16mm shots to highlight key property features. See our Photography Priority System for more details.

  • Lights On

  • Orientation: Landscape for property portals like Rightmove and Zoopla.

Floorplan Preferences

  • Black & white floorplans

  • Ceiling heights included

  • No branding applied by default

Video Preferences

  • Fast-paced, engaging edits

  • Edited to copyright-free, upbeat music

  • Cut for social and online platforms

Editing Preferences

  • Blurred number plates & house numbers

  • Default blue sky adjustments (interior & exterior)

  • Clean black gradient applied to digital screens

Most Common Additional Requests

Many clients opt for additional preferences to further personalise their content. Some of the most common requests include:

Photo Preferences

  • Additional compositions

    • One point perspectives.

    • Two portrait externals (front on & detailed close up)

    • Capture a fixed asset as a lifestyle shot (fireplace)

  • Exterior Preferences

    • Elevate Externals

    • Balcony doors open

    • Exterior shots from bottom of garden back to the house (development opportunities)

  • Aesthetic & Styling

    • Architectural photography approach (no corner shots)

    • Lights Off

    • Blinds raised & symmetrical

Editing Preferences

  • Warmer or cooler colour grading

  • Custom watermark/logo application

  • Side by side lifestyle shots

  • Tighter crop on property for external images

  • Magazine Style Edit (The Modern House)

Want to create or replicate an editing style that you've seen. We offer a customer edit set up where you work with our operations team to build a style from scratch. Get in touch to discuss timelines, process, and any specific style references or examples you’d like us to follow.

Floorplan Preferences

  • Custom branding (logo, disclaimer, colours, font)

  • Specific feature labelling (e.g., terrace instead of balcony)

  • Inclusion/exclusion of garden measurements

Video Preferences

  • Standard intros & outros with branding

  • Custom voiceovers - does not initial recording cost

  • Use of supplied music (Click does not take liability for copyright infringements)

Case Study: Chiswick Externals - Photo Preference

2 (2)

Problem - Mature tree lined streets caused front externals of prime property to not be used as hero shots, even when they were a great feature

Solution - Rather than capturing the front external in a landscape orientation we changed to two portrait shots and combined these in the edit to create a new landscape image. Creating a shot that our client is proud to use as the hero image on their listings

Implementation success - To enable consistent capture we utilised the “Photo Preference” in our Photographer App this prompted the photographer every time they had a booking for this client to break from the norm of landscape externals and capture two portrait externals with a 98% accuracy

 

How to Request Additional Preferences

All additional preferences require approval to ensure they are feasible within our workflow. To request new preferences:

  • Email: info@clickmediagroup.co.uk

  • Include:

    • Your office name (preferences are applied at the office level, not per property)

    • A clear description of the new preferences

    • Any reference images or videos if applicable

Note: Preferences apply to all future bookings once confirmed. Contractors do not make judgment calls per property your preferences will be followed consistently.

Final Considerations

  • Floorplan styling can be fully customised (colours, fonts, disclaimers, branding).

  • Video & social content can have standard intros/outros, voiceovers, and custom edits.

  • If using third-party images, ensure you have permission from the copyright holder before submitting them for edits.

  • Supplied music must be cleared for copyright—Click does not accept liability for unauthorised use.

For further guidance, reach out to info@clickmediagroup.co.uk or call 020 3105 4688